Brand history
WOC is an Italian brand of urban comfort clothing with a wide range of easily combined shades.
The brand of the production company Confezioni Laporta, founded several seasons ago in the heart of Puglia (Italy). The name stands for "The World of colors" and has several meanings: it refers to the different nationalities and skin colors, the countless languages we speak. The brand's designer is Marianna Rutigliano. Today, the brand's ambassador is the players of Benetton Rugby, the first Italian rugby team to receive important awards at national and European levels.
DNA and philosophy
WOC is a world of colors where everyone can reveal their best side.
The brand's range covers the need for comfortable and functional clothing in basic and fashionable shades for everyday life.
WOC's best–selling T-shirts and hoodies come in at least 10 shades each season, both basic and trendy. The gradation of shades can create a beautiful harmony in the boutique and the client's wardrobe.
To create trousers, matte gabardines and more technical handmade fabrics such as polyester interlock are used – both materials are premium, valued for their wear resistance and easy care.
The main material is knitted jersey, which is ideal for an active lifestyle.