Brand history
The New Society creates clothing and accessories for advanced moms and kids, maintaining an aesthetic of timeless luxury and long-lasting trends
The brand is chosen by conscious and advanced moms and kids who love airy silhouettes and unusual details. They follow trends, are ready to experiment with their style and are madly in love with freedom of movement. They are close to the aesthetics of “nostalgia” or “quiet luxury”, when clothes do not take much attention on themselves, but help to transmit values.
The brand was created by Estefania Grandio in 2018 after the birth of her 2 children, Valentina Mateo, who inspired her business. In the name of the brand, The New Society, she put the idea that it is important to teach people how to choose the right clothes that will not be only a seasonal item, but will last for years without losing their relevance and appeal.
DNA and philosophy
The brand's range covers the needs for fashionable casual wear, sporty urban style and ready-to-wear solutions for events
The mission and philosophy of The New Society is to create a sustainable brand with a strong aesthetic language and conceptual vision in design
The brand uses organic cotton and recycled materials in an effort to minimize its impact on pollution
The collections combine fashion trends of the season within the framework of casual style - everything that can be worn every day and, with proper styling with accent accessories, create looks for events