Founder Sophie Mehali was born in Paris and grew up in the textile world from a young age. Having grown up in a family where hard work was the main value, Sophie quickly dropped out of her studies as a manager and, at the age of 19, joined the fashion designer Azzedine Alaya. Then in the company of her parents «Le Garage», known for its printed T-shirts, which became iconic in the 1980s. In 1995, the young designer decided to start working independently and founded her own brand, which she named after her two sons, Paul and Joe. Adrien Albu is the artistic director of the Paul & Joe men’s line and another son of Sophie. Adrien, a passionate fan of fashion, vintage items, music and prints, founder of Garçons Infidèles. He designs exquisite, trendy and modern collections. In his latest Autumn-Winter 2024 collection, Youth Revolution, special attention is paid to the costume in the spirit of the new wave.